What is content writing? What are best practices for writing for the web, SME interviewing, and press relations? Our workshops tackle these questions and much, much more, while teaching writing techniques with proven ROI. Sessions are offered in full and half-day formats, typically, with the expanded forum diving deep into industry specific aspects of the writing process. For additional information and availability, please contact us.

 
 
 emailing clients samples
 

How To Avoid The Pitfalls Of Bad Writing

Written communication can be tricky. Did you know that where you place a word or phrase in a sentence changes the meaning? Some words can carry all kinds of connotations. And, email …well, email can be a frustrating balancing act of where to draw the line between too casual and too stuffy.

This workshop will review common mistakes made in professional correspondence. We’ll provide you with guides for best writing practices. You’ll learn how to simplify your writing, too. 

The workshop is offered in full and half-day formats. The former option includes an afternoon of interactive exercises designed to demystify and expedite the copyediting process. 

 
 
 RFP process
 

RFP Best Practices for Content Creation & Management

In the perfect storm of competing deadlines and requests for customized information, the best marketing departments differentiate themselves based on two key measurements: (1.) proposals clearly and succinctly answer how a firm is favorably positioned to do new work and (2.) more principals’ time is spent on client relations than on the RFP process.

This workshop is offered in full and half-day formats. The former option includes an evaluation of your current system and available written content. Within 10 days, you’ll receive a custom report detailing strategies for improving the efficiency and effectiveness of your content management system, plus, advice for where and when to invest in the development of new writing.

 
 
 copy writing
 

Tried & True Copywriting Tactics for the Digital Age of Marketing

Last century’s advertising copywriters, those stylish men and women of Madison Avenue, still have a lot to teach us about writing potent copy. This workshop will teach you how to write effective headers, organically integrate key terminology into your body text, and, ultimately, make a piece of writing into a holistic and complete pitch. 

The workshop is offered in full and half-day formats. The former option includes an afternoon of interactive exercises for making subject-matter expert (SME) interviews more productive, as well as how to optimally use this fresh content in your marketing writing.