The short answer to “why write” is because dialogue leads to problem solving. And, solving specific problems is being hired. How to get your clients to read your writing.
Five reasons why content writing and its focus on a clearly defined audience can really, really work for specialty consultants in the professional services.
Keep the content writing that you labored over out of the Land of Lost Writing. Avoid RFP response fatigue for your marketing team and subject matter experts.
Most people embrace customer-facing marketing, but internal marketing strategies (business-facing writing) often receive the red-headed stepchild treatment.
Being searchable makes for a downright organic writing process when search engines like Google focus on continuously improving Natural Language Processing.